Welcome to Kristins Korner! As an emerging communications professional I am interested in integrated communications and digital media. In this blog I will discuss ways in which emerging media impacts our world and is advancing every day. I hope to discover ways to use different tactics learned this semester and apply them in my current job as a Communications Manager for the Consumer Health division of a Pharmaceutical Company.
While my current role does not require a lot of work with emerging media, I am exposed to it frequently through my interaction with our brand teams and customer insights groups. I enjoy when I get to work cross functionally with these groups because I get to help brainstorm ways to advance our digital efforts and to also explore what competitors are doing in the digital space as well. Its interesting to see what digital capabilities exist now and how they can be advanced further compared to the tools we had available when I first entered the field. It makes me wonder how we ever managed without them. But then again that’s the key word, we “managed” but we were not in a position to “excel”.
Stay tuned for a semester of thought provoking posts on emerging media!